Acadia Healthcare

Every Bite a Battle

Timberline Knolls, a rehab clinic run by Acadia Healthcare Group, is Illinois’ leading treatment center for eating disorders in young women. In recent years, their attendance reates were falling, while eating disorders were rising.

In order to create broader brand awareness of their mission, we set out to break ED stigma with an outdoor campaign celebrating the triumph of recovery.

To do this, we made our billboards in the style of renaissance battle paintings, replete with hand-painted backdrops and life-size props. Instead of using models, we hired role models: the valiant  heroes of our scenes were actual graduates of TK’s program, armed with the skills they learned on their road to recovery.