[adult swim]


Adult Swim revels in absurdity. What kind of absurdity? The hold-a-lobster-for-ransom kind.

AD: Reyden Weis
CW: Kateri David

Case Study Video

The Grand Finale:


Fun fact: my AD Reyden and I purchased a live lobster for the production of this campaign. We went through quite the emotional rollercoaster in those brief hours Landis was ours, turning from steadfast determination to reluctant friendship to genuine concern for this poor creature. In the end, we had to boil him as we weren’t ready to be parents, but we hope he had the ride of his life in this student campaign. So, R.I.P buddy — hope you’re swimming in the big ocean in the sky.