Inauthentico
Ponysaurus Brewing Company
Most Mexican-style beers base their branding on authenticity — or, more accurately, disguise themselves in it. For Ponysaurus’ Cinco de Mayo blend, we went the opposite route, creating a totally inauthentic, gringo-brewed beer with an even more outrageous name: Inauthentico.
Featured:
Ad Week
Little Black Book
![]()
![]()
Featured:
Ad Week
Little Black Book
![](https://freight.cargo.site/t/original/i/dafcdb0359dbe641d942a9fe82794a4600273de58da9fab1f3bb1762827c8126/INAUTHENTICO1040_FrontAndBack_wLimes.jpg)
![](https://freight.cargo.site/t/original/i/d35030c7efa306a3721b25e72bc0f0449f8481881582071a09e5c6fa9382b789/INAUTHENTICO5167_Bebeber.jpg)
![](https://freight.cargo.site/t/original/i/ff2bb1adddf1a92f629992311c73f81aeee135c7c8b296f40619ae7925da5cde/INAUTHENTICO2065_Stacked.jpg)
![](https://freight.cargo.site/t/original/i/b311ec618789c9630412974b5ea365517e0e0bb95a6cc0228ec62e4bfbbf8679/INAUTHENTICO_BackCloseUp-wecompress.com.jpg)
Label Wrap:
![](https://freight.cargo.site/t/original/i/6b0d9faa4b3acda6271b28f7f41ed452e92651862c99c6303fcdce532e0b0f96/INAUTHENTICO_WRAP-1.png)
El diablo’s in the details...
![](https://freight.cargo.site/t/original/i/bf0e0d0b11c3ef058277602af108ae8560b19c46ff2a84d6b351f203268bdb17/DSC09514.jpg)
![](https://freight.cargo.site/t/original/i/37d6dea1814029fb9c4dddfd08c9f8002422abae86e72b3d382dbadf62ceeb8f/DSC09519.jpg)
![](https://freight.cargo.site/t/original/i/c85f3144ebc02717a009161bd1dfd0e248bce2dc622840fbe356556b0f04ee76/DSC09513.jpg)
![](https://freight.cargo.site/t/original/i/e3c893edb8a5b11349f6a72cbf0fa5c4aad63419cfecbb8dc2b2e7aae20ad638/DSC09528.jpg)
This is the remix!
![](https://freight.cargo.site/t/original/i/b6d82fcca8029afaa5d7d6c770369ccaed3ec6d6e401164b64079ecbf31b02e3/SS-L_PONY.png)
![](https://freight.cargo.site/t/original/i/de0519d9d4f83a9709914c525b63f484e80b76c864b7ab57b86e088b297bf898/Inauthentico-Lime-and-Salt-59.jpg)
Agency: Baldwin&
Concept: Kateri David & Jenny Thackham
ECD: Mitch Bennett
Director of Design: Jen Matthews
AD: Matt Wood
CW: Kateri David
![](https://freight.cargo.site/t/original/i/bf594e1e6b1d293789167d664667cc5119fde2cafb9a4023f4e11a32ab1e19b4/Back_Button1.gif)