Inauthentico
Ponysaurus Brewing Company
Most Mexican-style beers base their branding on authenticity — or, more accurately, disguise themselves in it. For Ponysaurus’ Cinco de Mayo blend, we went the opposite route, creating a totally inauthentic, gringo-brewed beer with an even more outrageous name: Inauthentico.
Featured:
Ad Week
Little Black Book
Featured:
Ad Week
Little Black Book
Label Wrap:
El diablo’s in the details...
This is the remix!
Agency: Baldwin&
Concept: Kateri David & Jenny Thackham
ECD: Mitch Bennett
Director of Design: Jen Matthews
AD: Matt Wood
CW: Kateri David