Inauthentico
Ponysaurus Brewing Company
Most Mexican-style beers base their branding on authenticity — or, more accurately, disguise themselves in it. For Ponysaurus’ Cinco de Mayo blend, we went the opposite route, creating a totally inauthentic, gringo-brewed beer with an even more outrageous name: Inauthentico. 
Featured:
Ad Week
Little Black Book
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Featured:
Ad Week
Little Black Book


Label Wrap:

El diablo’s in the details...
This is the remix!
Agency: Baldwin&
Concept: Kateri David & Jenny Thackham
ECD: Mitch Bennett
Director of Design: Jen Matthews
AD: Matt Wood
CW: Kateri David