Dairy Dies with Us 

A milk alternative as impeccably crafted as Oatly begs an important question: why were we drinking this dairy stuff to begin with? We think a Big Milk conspiracy seems plausable. 

CW: Kateri David 
AD: Quyen Ngo

Print & OOH

Anthem Spot (TV :60s)

Pr(oat)test Merch

Show you’re part of the resistance, or at least a tad milk-skeptical.

Non-Milk Bar

Overthrowing the old regime is futile if there isn’t a new order to take its place. Partnering with regional roasting giant Stumptown, Oatly will acclimate people to the new normal with unsual milk pricing.