Oatly
Dairy Dies with Us
A milk alternative as impeccably crafted as Oatly begs an important question: why were we drinking this dairy stuff to begin with?
CW: Kateri David
AD: Quyen Ngo
Print & OOH
![](https://freight.cargo.site/t/original/i/d8c8004a6f71afdb008c69fb49047b10c0b1238877e9a6a0a26f708210d5db9f/Billboard_FINAL-wecompress.com.png)
![](https://freight.cargo.site/t/original/i/688f84bf88470bd982b2b4e1a1e2a1f4bd0a8ee23cb52b29e17e50b397cda77d/print_whymilk_FINAL.png)
![](https://freight.cargo.site/t/original/i/b97812497e405eabfa6350a322dc318992f372d7229a39dc777759c352c6e9be/Oatly_Print_Advice_FINAL.png)
![](https://freight.cargo.site/t/original/i/0f7e23eea6a7241be6b1c8cab1de9fce2e6964b2562dbe0e76015ad8e30594ee/print_resist_FINAL.png)
Anthem Spot (TV :60s)
Fun fact: My partner Quyen and I shot a rough cut of this commercial using a professional actor and one of our friends in an empty Whole Foods. We later found a child actor to play the boy, but by that point a little-known virus began making waves. Regardless, check out what our commercial could have looked like!
Fun fact: My partner Quyen and I shot a rough cut of this commercial using a professional actor and one of our friends in an empty Whole Foods. We later found a child actor to play the boy, but by that point a little-known virus began making waves. Regardless, check out what our commercial could have looked like!
Pr(oat)test Merch
Show you’re part of the resistance, or at least a tad milk-skeptical.
![](https://freight.cargo.site/t/original/i/8e9bc9319f160c3df0870774408d6b95d0d3f4418b527887c6b5c7412cbbd014/tshirt_1.png)
![](https://freight.cargo.site/t/original/i/cc3da98717003e5d4c775dfcdae9a486c99e6898a2e90e07ad5d9dbe7617e22e/oatarchy_sticker_1.png)
![](https://freight.cargo.site/t/original/i/4495af480a5704708506b3ef36ec9c0af6384142ea643df4ab7ec6199835f1e6/truth_is_oat_there_sticker1.png)
![](https://freight.cargo.site/t/original/i/93a2dbb4f23cb62106b6d9c478b9346868d112deb9cfdb4759aadcd277379de5/why_milk_sticker_1.png)
Non-Milk Bar
Partnering with regional roasting giant Stumptown, Oatly will acclimate people to the new normal with an unusual pricing system.
![](https://freight.cargo.site/t/original/i/a8f9368091a68109a291c484feec6589282fd228dc1393d786ab27e0e69dbb03/cafe_mockup_1.png)
![](https://freight.cargo.site/t/original/i/28364ce923fd029c0f9e85a9fac097f79471d10a36c684351733bad9342e8227/menu1_1.png)
![](https://freight.cargo.site/t/original/i/56aa580352aec5c1a3729d8b5b5453cd84317c4e8ae772f42de596de56beb6f2/Back_Button1.gif)