Dairy Dies with Us
A milk alternative as impeccably crafted as Oatly begs an important question: why were we drinking this dairy stuff to begin with? We think a Big Milk conspiracy seems plausable.
CW: Kateri David
AD: Quyen Ngo
Print & OOH
Anthem Spot (TV :60s)
Show you’re part of the resistance, or at least a tad milk-skeptical.
Overthrowing the old regime is futile if there isn’t a new order to take its place. Partnering with regional roasting giant Stumptown, Oatly will acclimate people to the new normal with unsual milk pricing.