Your Daily Detour

This campaign was a submission to the 2021 One Club Young Ones Awards.

The Challenge:  How can Your Daily Drive — Spotify’s personalized driving playlist — still play a role in people’s cars beyond the traditional commute?

Our Solution: Help listeners mkae the most of their brief trips out of the house with Your Daily Detour, a separate mode within YDD filled with obscure tracks and built-in motivation to discover new music.

AD: Meredith Macnoll
CW: Kateri David